Josh: What inspired you to create Benny Gold, the brand?
Benny: I am a graphic designer by trade, graduating from Savannah College of Art and Design. I moved out here to pursue a career in art and what they tell you in art school is a lot different than what a real career in art is like. So they tell you it’s like this really creative field and you will be designing and working on all these amazing projects and it is going to be very fun and loose. Then when I got out here I realized I was working until 2AM on a lot of stuff that was uninspiring, like toothpaste packaging and annual reports.
So I started a little personal project for myself and I labeled it Stay Gold - a reminder to stay true to the things that really inspire me. Which was the reason I moved to California and the reason I got into art.